See Below Essay Example | Topics and Well Written Essays - 1000 words - 1

See Below - Essay Example Within each of these halves, another wall separates the top and the bottom sections of the heart creating four chambers in total. These create the top chambers or the atrium (atria in plural) and the bottom chambers or the ventricles (Sherwood, 2012). The atrium is considered as a holding chamber, and the pumping chambers are the ventricles. Like the names suggests, each of the halves creates a separate system that has to work in sync for one to continue living healthily. Blood flows to the ventricles from the atria and never across the halves, thanks to the septum (Solomon, Berg and Martin, 2010). For effective flow of blood from the top chambers to the bottom chambers, openings called valves are present. They operate like trapdoors as they allow blood flow only in one direction to avoid a situation where blood would flow back to the atrium. These valves are not only present inside the walls separating the chambers, but also on the large arteries that are responsible for the carryin g of blood to the organs from the heart. These arteries are the pulmonary arteries and the aorta. While still at it, it is necessary to note that the pulmonary artery is the only artery that carries deoxygenated blood while the other arteries carry oxygenated blood (Solomon, Berg and Martin, 2010). ... Several capillaries form veins, which in turn form larger veins that empty blood into the heart and the cycle continues. This is called blood circulation (Sherwood, 2012). The main aim of blood circulation is to supply oxygen-rich blood to all the organs and tissues in the body. This happens in two cycles. The first one is a systematic cycle where blood is transported to every section of the body, and carbon dioxide is collected amongst other waste from these areas. The pulmonary cycle circulates blood to the lungs and from it to aid in the release of carbon dioxide and bring in oxygenated blood. The systematic cycle takes place in the left region of the heart while the right side handles the pulmonary cycle. The mitral valve at the upper part of the left-side chamber is pressed open by blood and allows it to trickle down to the left ventricle (Sherwood, 2012). The blood is then pumped directly into the aorta and is rich in oxygen. It is then transported to all other parts of the bod y and organs. Used blood is then collected back to the heart through two main veins. One is the inferior vena cava, which takes blood to the heart from the lower body sections. The other is the superior vena cava, which collects blood from the upper body. These two drain the blood into the upper right chamber (Solomon, Berg and Martin, 2010). Blood, from there, picks up the pulmonary cycle and gets to the right lower chamber from the right upper chamber. The blood is forced into the pulmonary artery which is divided into two: one part into the right and the other to the left lungs. The pulmonary veins carry the rich oxygen blood back to the left atrium, and the cycle continues.

Gentrification and how it is affected by Racism Essay

Gentrification and how it is affected by Racism - Essay Example The scenario now known as gentrification is a growing trend today and a headache for the policymakers. This entry of the rich into the urban centers is even changing the culture of these centers. Gentrification is bringing a lot of pain and even fuelling conflicts in many cities. Dimensions in which gentrification takes place are into demographics characterized by increased income and even differentiation along racial lines (Grant). A racism class cannot be complete without learning about gentrification. For years, this has been a very sensitive issue. For years, racism against the blacks and the Asian immigrants has been taking place. According to Jones (p3) gentrification is a class welfare with an aspect of racism in it. Therefore, in learning racism, there is need to learn about gentrification. This topic helps me as an art student understand what racism is all about and what forms racism takes in the society. San Francisco has long struggled to meet housing needs. Policies in San Francisco in the past have always limited the owners of the rental units from raising rents. The result in San Francisco was a low to high fault evictions. These evictions were mostly due to legitimate reason such as improving safety of the old buildings built in the World War I. In the wake of gentrification over the year, property owners are now abusing policies in order to undermine these rent control laws in order to convert the rental properties into higher valued properties. As a result, the low-income and middle-income citizens are being pushed out of the areas they have grown in and moving to other neighbour hoods in the city. (Stover, p5) Another form of gentrification has been in the form of technology. Luxury buses provided for the technology professionals of Valley companies such as Google and Apple are blocking regular buses, and this does not sit well with the locals. (Stover, p8) Another form of gentrification brought about by

Brief Analysis Of Gender Differences

Brief Analysis Of Gender Differences The language is the way in which people express their thoughts or ideas and is a media for people to communicate with one anther, which has the profound function in the social life. Owing to the differences of their genders, social status, backgrounds, living habits and their values, the languages used by different individuals in the society vary from each other. Among them, the gender differences of languages exist in almost every language of different cultures, thus becoming the eternal topic of language research. Based on the famous American television sitcomFriends ,this paper tries to tries to anatomize the phenomena and causes of gender differences reflected in language by comparing the language features in Friends. Key words: gender differences, language In April 1944 New York University in the United States, the Language and Gender was put into a comprehensive discussion as the central issue by the 44th annual International Language Institute Committee. This fully shows that linguists in modern society regard the Gender differences reflected in language as one of the important indispensable element in sociolinguistic studies. With the development of social linguistics and driving of feminism, the research on gender differences in language has entered the golden age. Gender differences reflected in language shows the differences of peoples cultural traditions, thinking modes and values, researches on this issue have practical significances on the construction of a harmonious, successful language communication between men and women. Firstly, the gender differences of language reflect in the pronunciations. Social linguists think that women compared with the men of same ages are closer to the standard style and have more elegant accents so as to make them look like more educated, and enjoy higher social levels. For instance, the pronunciation of the vowel r is a kind of typical expression of gender differences in pronunciation. In American English, the pronunciation of the vowel r is the symbol of people who have higher education and higher social status, and is the tag of the upper class. Comparing the pronunciations of the heroes and heroines in Friends, we can found that Phoebe, Monica and Rachel tend to use rigorous, elegant and standard pronunciations. However, Chandler and Joey tend to omit or replace one or more syllables, especially the th sound. For words like Thank and Thing ,women tend to have a correct and standard fricative sound ¼Ã‚ »ÃƒÅ½Ã‚ ¸Ã‚ ¼Ã‚ ½Ã‚ ¼Ã…’while men like Chandler and Joey tend t o have the blasting sound  ¼Ã‚ »t ¼Ã‚ ½. Furthermore, the gender differences of language reflect in the intonations. In language ¼Ã…’intonation refers to the variation of tone when people speak. As for the same words, phrases, and sentences, the differences of the intonations will finally cause the totally widely different expressions. Through the researches on th corpus, the social linguists have fund that women are more likely to use doubtful intonations to show their hesitations, requisitions, and uncertainties ¼Ã…’besides they may have changeable fluctuations. This is a kind of reflection their backwardness, sympathy and psychological characteristics which shows euphemism, kind and tender of women. On the contrary, men are more likely to use falling tone or flat tone to show their firmness and certainty. Besides, their intonations are stable and invariable which shows mens aggression, decisiveness and authority. For example, when people are been asked ,When is he coming back?orWhen does the store open ?.Women would likely give the answer like oh ¼Ã…’à ¢Ã¢â€š ¬Ã‚ ¦around six oclock?with rising ton, while men may give an answer like thishalf past sixin the falling tone with affirmative meanings . Generally speaking, men and women usually stress the different words of the same sentences. For instance, the sentence I wish youd do it. When men are speaking, they highest tone must be put on the most important word do. Women, on the contrary, will reverse the stress. They will read the most important word do in the lowest tone. The reason why women do so is that they want to put out the hint: Although this is very important, yet they dont want to interpose the listener, and it is up to the listener to make a decision. This fully shows the gentle personality of women. In Friends, we can see many examples like this. In the television sitcom, the frequency of the heroines use doubtful intonations is far higher than men, which just suits their female temperament. Men and women also differ from one another in the choice and use of the vocabulary. In general ¼Ã…’The vocabulary of women are much richer and more changeful than men, appropriately showing their delicate feelings. For example, women often use words like super, fantastic, marvelous, splendid and empty these adjectives to express their great excitement and satisfaction, men will only use some simple words like good, well, etc on the contrary. Womens sensitive also urge them to have a closer observation of the colorful world than men do. Thus making them master a sight of color terms and pay attention to the use of these words. Take the color red for example, women may choose to use peach, blossom, pink, plum, crimson, and salmon pink. Men may seldom use or even know about these words only if they often make paintings, decorations, or to do other things which are closely connected with color terms. In the daily life, in order to express their feelings, women often use some adverbs like so, very, quite, much to emphasize the things so as to strengthen the tone. However, words like so, very, quite, much is lengthy and jumbled for men because that their existences will have nothing to with the meanings of the whole sentences. Besides, words like adorable, charming, divine, sweet, lovely, etc are said to be the typical characteristics of women. In friends, the heroines often use vocabulary stressing on the dress on dressing, clothing, chores, children and friendship these little things, while men prefer to use vocabulary involving the sports, politics, economy, culture and also education, etc. As for the use of adorable, charming, divine, sweet, lovely, etc these words, the frequency for women to use these vague words is almost three times as much as mens. Certainly, the difference of language use between men and women also reflects in many places, for example, in syntactic structures. In order to shoe the fully respect to others, women talk in a polite way. They prefer to use isnt it, arent we or dont you in a sentence to offer suggestions, while men would like to use statements to directly express their opinions, commands or requirements, etc. In brief, there are many factors that cause gender differences in language such as personality, culture backgrounds, social experiences and so on, which summarized as the following three aspects. Generally speaking, the physiological factor comes first. According to the modern science research, scientists have found some credible evidence that can explain the difference between men and women in the physiological aspect which finally determines the gender differences in language. The research report shows that men and women tend to use different parts of their brains to learn the language which naturally causes the different use of language. Mens and womens different vocal organs also lead to a significant gender differences in language. Men have a big throat, long vocal cords and the vibration for men is slow, therefore the voice of male is apparently low and vigorous. On the contrary, women have a much higher intonation and tone than men do. What comes secondly is the cultural and psychological factor. Almost in every country of different cultures, people have different criteria for the mens and womens behaviors. Women are asked to speak like a lady, to be more specific, to have accurate pronunciation and gentle voice, while the vulgar language of men is often accepted by all. Finally, men and women develop into totally different dictions. Lastly, the social factor is also the key that cause the gender difference in the use of language. In peoples eyes, women are subordinated to the men and enjoy a quite low social position in society. To this point, men and women play different gender roles in their daily life which finally leads to the lack of confidence of women. Obviously, the reason why womens language style is different from mens is closely related to the traditional social values. Gender differences have been in language use for a long time. And many researches have shown that language, gender, and society are closely connected with each other. Thus, in a nutshell, the development of the research on the gender differences in language will finally disclose the more detailed difference between men and women speakers and truly it is of great value in cross-gender communication.

The Different Places in Zora Neale Hurston’s Their Eyes Were Watching G

The Different Places in Zora Neale Hurston’s Their Eyes Were Watching God It’s amazing that one state can have within it places that differ greatly in all aspects—people, surrounding, weather, and feeling. Zora Neale Hurston exemplifies this phenomenon in Their Eyes Were Watching God. There are a multitude of differences between Eatonville, FL and the Everglades; each place represents a certain theme or feeling to Janie (the main character) and their differences each contribute to the meaning of the novel as a whole. Eatonville is just hours away from the Everglades so it seems that these two places must have something in common, especially if they’re in the same book, but they don’t unless you count Janie living in both places as something similar. While Janie is married to Joe Starks in Eatonville, she loses her sense of self. Joe makes her wear her hair up and she’s treated as if she’s Joe’s servant, not wife. This is much different than the treatment she gets in the Everglades with Tea Cake. Tea Cake allows her to be his peer and be herself. Janie is tied down in Eatonvi...

Hunger games Essay

Over the long hot summer I read an interesting book written by Suzanne Collins called The Hunger Games. It is an inspirational book about a small district in the post-apocalyptic nation of Panem in North America. The Hunger Games is an annual lottery in which one boy and one girl aged 12–18 from each of the twelve districts are selected to compete in a live televised battle to the death. This is an underdog story of Katniss Everdeen who is from district 12 a coal-mining district that is the poorest and least populated district. She is able to come out victorious and find her love Peeta Mellark who is also from district 12. This story shows people our age that even through adversity if you work hard enough you can do anything you want to. Katniss faced much adversity in her life from her father dying in a mine accident, her having to find food so her and her sister did not starve, and her taking the place of her sister when she is picked to take place in the hunger games. This relates to a lot of people because we face challenges in everyday life, but like Katniss we must be able to overcome these challenges and make the best of it. Katniss also showed a lot of bravery by taking the places of her sister in The Hunger Games this act of bravery is something that many people would not do. If you want to be brave in your life you must be able to sacrifice yourself for another person this is another reason why I believe this book related to so many people. I personally enjoyed this underdog story. The fact that the least likely winner of the games came out the winner makes the story great to me. I admire the bravery of Katniss for putting her life in danger to save her sister who I believe would have not survived the games. Another reason I like this book is because of the action and the fact that you must kill someone that might be your friend. It shows the desperation of people and how they fight to survive. As I read the book my opinion of Peeta change by at first I thought he said he loved Katniss in the beginning to add publicity and to get Katniss to trust him, and then he would kill her. I was wrong and it turns out that he did love her and they would both win the games because they refused to kill each other. This proves that you cannot judge some by there words but by there actions. In conclusion The Hunger Games is a book about love, bravery, and trust. With out theses Katniss and Peeta would not have been able to survive. It is also a story of how underdogs can win no matter what the chances are. It is an inspirational story that I believe everyone should get the chances to read. These are the reasons why I enjoyed and would recommended this book to people my age.

History Teaches Us Only One Thing Essay

â€Å"History teaches us only one thing: knowing about the past cannot help people to make important decisions today. † History is the past considered as a whole, the series of events which are connected with someone. It is the past which had taken place like the world wars, about the freedom fighters, the evidence which have remained when these incidents took place. Knowing about the past can just help people to gain information and to be aware of what took place in the past and this does not help in taking important decisions today as this only helps people to be aware of the things which took place. The decisions taken at that time and the decisions taken in this modern society are totally different. It is said that â€Å"Past is no predictor of future† , the decisions taken at that time will not help for the decisions taken in the current events because that depends upon the people as to what circumstances they are facing and they can just get aware if at all this has taken place in the past and not the history. The people who took decisions at that particular point of time are totally different than what a person takes at this point of time. Firstly, history does not contain the circumstances that a person wants to take decisions today especially with the circumstances which a person faces at this time and the point taken at that past which is already history. The modern world or society does not depend upon history for decisions. For example, a person taking decisions in business deals cannot be dependent upon the history because a person needs to see all the consequences and the future prospects of his or her business and not on the history, a person can get aware of the things which took place in the past and can take care that the mistakes done in the past should not repeat the wrong decisions taken in the past. It does not depend solely upon the history. The decisions taken by the person will vary from person to person whether a person is choosing a career or decisions are made for business, or it is family decisions. The decisions taken today will vary and the important decisions taken in history does not make any sense in depending on those decisions because it does not help the people in taking right decisions because the circumstances the people faced and the circumstances faced in the modern world are two different things. History is the past and one should not look back for the future decisions taking place in the current situations. One should be aware and should be careful for the decisions, one should look into the consequences of taking the risk for the decisions a person is taking whether it is a family matter, or it is in a business, or choosing a career for a student. Thus, history does not help a person to take decisions of the modern society, past should be remained as a past and should not be considered for future prospects. The decisions taken in history and the decisions taken at this point of time are two different things and one cannot compare these two different things for the important decisions made today.

Walt disney essays

Walt disney essays Walt Disney was the Mickey Mouse of the twentieth century. His imagination forged ideas unthinkable by us. Many great things were a product of his mind. Characters came alive when he put pen to paper. Disney created things far above our mind, but made America far better than Walter Elias Disney was born on December 5th 1901 in Chicago Illinois. One of five kids, whose parents were Flora Disney, and Elias Disney,(Eliot). Shortly after birth, he moved to Marceline Missouri with his family. As a child, he was beaten by his father. Also as a child, he was interested in photography and drawing. Because he was interested in drawing, he sold sketches to neighbors as a kid. During the night, he went to the academy of fine Arts as a teen. One of his influences to go to this school was Charlie Chaplin. Another influence was his brother. His brother influenced him by determination and love for your job. As said by Eliot, work was an important thing to Disney. In his teens, he became the editor of McKinley newspaper. After the newspaper, he went to the army. Seeing as he was to young, he changed his birth papers to 16, not 15. In the army, he became a chauffeur to 4 officials. He drove After the army, Walt Disney created the mouse book. This caused many companies to see Disney as a great artist and writer. Due to the response of his published books, he moved to Hollywood CA in 1923, (Kclibrary.com). At California, he got a job at Kansas Ad company. At Kansas ad company, he met Ubbe Iwerks, his soon to be working partner. Written by Eliot, he says that Disney started laugh-o-grams with Iwerks after their jobs at Kansas ad company. At Laugh-0-grams he hired Graham. Graham proved to be so good, he had Graham teach an art class. Grahams class proved to be popular. When Laugh-0-grams went sour, Iwerks and Disney started up the Iwerks-Disney commercial ...

The top 5 benefits of recruitment marketing for HR professionals

The top 5 benefits of recruitment marketing for HR professionals After a decade of economic uncertainty and high unemployment, job seekers are finding themselves in a favorable job market. As such, recruiting top talent is going to be much harder than it was in 2008. Recruitment and talent acquisition will become a lot more competitive, so positioning your employer brand and recruitment marketing strategy will be key to attracting the best and the brightest.According to a recent survey conducted by HR.com, only 32% of HR professionals understand recruitment marketing to a high degree and only 20% do a good job. Given this information, in order to truly reap the benefits of recruitment marketing, you must first understand what it is.According to PandoLogic, recruitment marketing is the suite of strategies and tools you  use to build and maintain your employer brand, connect with potential hires, and manage outward messaging about your company. It’s not quite the same thing as standard marketing- you’re not selling your product or se rvice, but rather your company. It’s also not quite the same as talent acquisition.  Recruitment marketing consists of the various activities an organization uses to find, attract, engage, and nurture talented prospects before, during, and after they apply for a job. With that being said, here are the potential benefits.Better marketing and word of mouthYour employer brand is only as good as its reputation. Targeting sites like Glassdoor and making sure you have a positive image can do wonders for how your brand is perceived. Think about it: if a job seeker wants an honest review of what it’s like working at your company, where will they go? Chances are, they will take to Glassdoor. If they see a plethora of negative reviews, they will most likely pass on working at your company.Reduced time to hireBut there is more to recruitment marketing than just your employer brand. The software you use will determine how efficient you are at filling your open positions. Having a clear recruitment marketing strategy will keep you up-to-date on the latest technological innovations in recruitment. For example, innovations such as AI-enabled recruitment software can save you time and money on manual tasks that can easily be automated.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});Better quality of hireAnother aspect of recruitment marketing that can’t be underestimated is the power of big data.  Data is ultimately the foundation for any AI-enabled technology, especially in recruitment. Big data can help you target people who meet a certain standard and help ensure that you’ll get better candidates.Better ROI for your budgetWhat proper business doesn’t want a return on their investment? Recruitment marketing is no different. As a recruiter, you’re investing resources in order to obtain employees who then help your company thrive. Part of the recruitment marketing strategy is analyzing your job advertising spen d and figuring out where your money is most effectively spent, what’s not working, and reallocating resources as necessary.Overall, developing and maintaining an effective recruitment marketing strategy is essential if you want to experience all of the aforementioned benefits.  By embracing best practices now, you’re helping to ensure better, smoother hiring in the future and an improved candidate  experience. Of course, this is just a high-level overview. It doesn’t actually touch on how to achieve these benefits in great detail. If you’d a more in-depth analysis, please visit PandoLogic  to read their multi-layered blog post.

Identifying the Most Common North American Conifers

Identifying the Most Common North American Conifers Conifers are commonly thought to be synonymous with evergreen trees, which stay green through the year. However, not all conifers- also known as softwoods- remain green and with needles year-round. They are actually scientifically classed by how they fruit. They are gymnosperms or plants with naked seeds not enclosed in an ovary; these seed fruits called cones are considered more primitive than hardwood fruiting parts. General Guidelines for Broad Identification Though conifers may or may not lose their needles annually, most are indeed evergreen. Trees of this classification have needle-like or scale-like foliage and usually renew many leaves annually but  dont renew all of their leaves every year. The foliage is usually narrow and manifests in either sharp-pointed needles or small and scale-like leaves. Although  studying the needle is the best way to identify a conifer, conifers as a class are defined not by their leaves but by their seeds, so its only important to note the shape and size of leaves after determining whether it is a conifer by the shape, size, and type of seed the tree produces. Softwood trees  include pine, spruces, firs, and cedars, but dont let that alternative name for conifers fool you. Wood hardness varies among the conifer species, and some softwoods are actually harder than some hardwoods. The Many Types of Coniferous Leaves While all trees that bear cones are coniferous, and many of these cones are remarkably different from other species cones, often times the best way to identify the specific genus of a tree is by observing its leaves. Coniferous trees can produce two types of leaves with a variety of slight alterations that further define the tree type. If a tree has needle-like (as opposed to scale-like) leaves, it can then be further defined by how those needles are grouped (singularly or alone), how they are shaped (flattened or four-sided and sharp), the types of stems these leaves are attached to (brown or green), and if the leaves invert or not. Other Ways to Identify Conifers From there, the way the cone or seed is shaped and the way it hangs on the tree (sticking up or handing down), the smell and largeness of individual needles, and the erectness of branches in the tree can also help determine what specific type of conifer a tree is. Chances are ​if a tree has any of these features at all it is a conifer, especially if the tree also bears cone-like seeds. The Most Common Conifer Trees in North America Three of the most common conifers that grow in North America are pine, fir, and spruce trees. The Latin word conifer means to bear cones, and most but not all conifers have cones; junipers and yews, though, produce berry-like fruit. Conifers are among the smallest, largest, and oldest living woody plants known in the world. The more than 500 conifer species are distributed worldwide and are invaluable for their timber but also adapt well to the landscape; there are 200 conifer species in North America, but the most common are listed here: Bald cypress- Genus  TaxodiumCedar- Genus CedrusDouglas fir- Genus  PseudotsugaTrue fir- Genus AbiesHemlock- Genus TsugaLarch- Genus LarixPine- Genus  PinusRedwood- Genus SequoiaSpruce- Genus Picea

Worl wide needs classification or division Essay

Worl wide needs classification or division - Essay Example But nurturing and feeding them for some thirty odd years, the lesson has been learnt; countries can only help themselves and not be bothered by the immigrants. The same goes for India as she is making the border on her west as well as East side stronger. Along with Pakistan, it has thousands of kilometers of adjacent border and more than half of which has been protected with the barbed wire. And the progress on the rest is underway. Same is the case on her east border with Bangladesh, walls and wires are being put up to prevent illegal crossing over. In the past, a huge number of people have migrated, both legality and illegally, to India from Bangladesh but countries learn from their past mistakes. That’s why walls are being put up to keep away the human traffic. Some might argue that this attitude is detrimental towards the goal of a global community. All across the globe, people want more freedom, the freedom to trade and educate, and travel. But when countries develop policies that are meant to keep away possible ‘contact’ with the other country, then this is contradictory. As people want to see the world as a global village but sturdy walls, barbed wires and mines are only pushing people away from each other. On the surface, countries paint a friendly face towards each other make pacts and agreements of mutual cooperation but when it comes to exchange of people across the border, countries have opposite policies. For proper functioning of economy trade and law, division among people is necessary. For instance, a huge number of illegal migrants have crossed over from Mexico into the US in the past. When these people move to the US, they are illegal migrants and they can’t get any regular job easily. In fact they suffer more in the US as illegal migrants than stay in their homeland and earn even a small living. Moreover, such people also get involve in crimes because there are no regular jobs

Discovery Timeline Essay Example | Topics and Well Written Essays - 750 words

Discovery Timeline - Essay Example Up until the 16th century, people thought that heavy objects fell faster. Galileo Galilei, in 1585, climbed to the top of the leaning Tower of Pisa and dropped two objects. One object was heavy and the other was light, but both reached the ground at the same time. Thus, he proved that objects fall at the same rate and accelerate as they fall. (Ed-Helper, n.d) Later on, Galilei expressed his theories with equations, and his discoveries and equations served as a guideline for Newton's equations of gravity, which are still used to date. In 1752, Benjamin Franklin discovered electricity. 'Ben suspected that lightning was an electrical current in nature, and he wanted to see if he was right. One way to test his idea would be to see if the lightning would pass through metal. He decided to use a metal key and looked around for a way to get the key up near the lightning. he used a child's toy, a kite, to prove that lightning is really a stream of electrified air, known today as plasma. His famous stormy kite flight in June of 1752 led him to develop many of the terms that we still use today when we talk about electricity: battery, conductor, condenser, charge, discharge, uncharged, negative, minus, plus, electric shock, and electrician.' (AmericanRevolution, n.d) In 1879, Thomas Edison discovered the incand... Incandescent light bulbs or lamps are sources of artificial light which use electricity to emit light. With this discovery, he enabled portable lighting, such as table lamps, some car headlamps and electric flashlights, and decorative and advertising lighting. References 1. Bill Arnett (last updated: 2007 Jun 02) Appendix 3:Chronology of Solar System Discovery. Retrieved May 29, 2008 from http://www.nineplanets.org/history.html 2. The Age of Discovery - Gravity and Gauss. Retrieved May 29, 2008 from http://edhelper.com/ReadingComprehension_35_204.html 3. Benjamin Franklin and Discovery of Electricity. Rerieved May 29, 2008 from http://www.americanrevolution.com/BenjaminFranklinElectricity.htm. 4. Tom Edison (n.d). Incandescent Light. Retrieved May 29, 2008 from

Pollution of environment during, petroleum and gas synthesis Essay

Pollution of environment during, petroleum and gas synthesis - Essay Example According to Obadina (2007), oil production in Canada rose from 1.8 million barrels to 3.1 million barrels per day between 1984 and 2003. Appreciating the widespread global use of petroleum and gas products, this paper seeks to outline the environmental pollution resulting from the synthesis of petroleum and gas, giving recommendations on prevention approaches. Environmental pollution would be appreciated as the process of man introducing energy or substances into the environment that could cause hazards to the health of human beings, harm ecological systems and living resources and interfere with or damage the legitimate use of the environment (Walker et al. 2006). The petroleum industry encompasses various activities in exploration, production and transportation of about 3.5 billion tons and 2.5 giga m3 of crude oil and natural gas respectively and other derivatives around the world each year (Walker et al. 2006). After the exploration process identifies a commercially viable reser ve, the extraction of oil and gas would be carried out through drilling by use of special technologies (Vidal 2012). The extracted hydrocarbon product would then be separated into gas and liquids and dehydrated to get rid of excess water. This would then be split into various petroleum and gas products. ... The synthesis process involves exploration and production of the products of natural gas and crude oil. It encompasses the exploration and preparation of well sites, drilling, production of crude oil and gas and on-site processing. The synthesis of petroleum and natural gas products as observed by Kaiser and Pulsipher (2007) starts with the bringing to above the ground crude oil and natural gas which would in turn be processed to various products for distribution to consumers. In the process, the industry contributes to air, water and soil pollution with the components of the resources being processed and the subsequent by-products and products, the latter being the key pollutants. Natural gas would mainly contain methane with water and carbon dioxide as impurities. Crude oils vary widely in viscosity and colour but studies by Kaiser and Pulsipher (2007) indicate 79.5% to 87.3%, 10.4% to 14.8%, 0 to 8%, 0 to 2%, 0 to 0.1% and 0 to 0.005% carbon, hydrogen , sulphur, oxygen, nitrogen a nd metals composition respectively. The main constituents are hydrocarbons of varied types and molecular masses with between 1 and 60 carbon atoms. The synthesis of gas involves processing natural gas by dewatering and removing its acid components such as hydrogen sulphide followed by eventual removal of carbon dioxide. Despite taking appropriate precautions against environmental pollution, Obadina (2007) appreciates that accidents occur periodically in the course of producing petroleum and gas. Air pollution in the process of petroleum and gas synthesis occurs through combustion emissions, fugitive emissions, process emissions, secondary emissions and from handling and storage of petroleum liquids

Database Coursework Example | Topics and Well Written Essays - 1250 words

Database - Coursework Example This allows or revokes access to the database for authorized users only. It also restricts on the actions that authorized users are allowed to perform on the database. This is the main method of securing data in a database. Access to the database mostly requires correct username and a password which is assigned by the database administrator. The database administrator identifies legitimate users of the database and assigns each a passwords that they use to directly or indirectly access the database for manipulation, retrieval or updating of the data. The second issue that is concerned with database security is database vulnerabilities. Threats from a variety of sources such as internet and users should be identified and minimized to reduce the chances of the database security being breached. This could be done through use of firewalls to manage the network traffic in the organization and also, through controlled access to the database for the users. Updates and patches to the databas e management system should be routinely done to help enhance the security of the database. The database administrator should be updated on the current trends of security so that he/she can mend the database where such vulnerabilities occur. The third aspect on database security is auditing. ... For instance, in the case of Happy Homes Ltd, applications could be used to record the sales of houses. This and many others are potential sources of database threats as they may leave vulnerabilities in the database. The database administrator should be in a position to determine the permissions of the applications so that he/she can regulate them (Alfred Basta, 2011). Distributed Database Management System This database system connects a variety of databases in various regions over a network and operates in a way that the users are not aware of the distributed databases. In the case of Happy Homes Ltd, the databases could be located in various regions and then have a central server that synchronizes the operations of the whole system. Each region’s database handles information related to that region and when there is need, it shares its resources with other database system s in other regions. A sample diagram for the Happy Homes Ltd could be defined as: In each region, a ser ver helps in the management of the regional system. It also helps in communication among the various regional offices and to the main server. Data is stored in the database at a given region. A backup copy of these data is stored in the main database system at the organization headquarters. Storage of data in these areas helps in easier and quicker access to the data. Centralizing the data in one area reduces the system performance as compared to distributed system. Maintenance and administration of the distributed system is also easy as it can be done as per region. This makes it easier for database administrators since incase repairs are going on in one area other regions are not affected by the repairs. Troubleshooting and handling

Financial Trends Paper Essay Example | Topics and Well Written Essays - 1000 words

Financial Trends Paper - Essay Example The trend was a fall before the rise. The same could be observed in the behavior of net income of the company for the same three-year period, that there was a fall and an improvement after the fall. Net profit margin measures the company’s profitability performance (Bernstein, 1993) and is computed by dividing net income over the total revenues. In case of general motors a consistent 0.01 net profit margins were observed for the three year period. This indicates a rather lack of improvement in the company’s performance for the past three years despite the seeming increase in revenues from total sales for 2005 of US$192.6 billion to US $207.3 billion for 2006. This means the cost of the company was very high for the company which needs a deeper analysis as shown below: It would appear the company was still having some mark-ups from revenues, hence it may deduced that it is selling at above is production cost as evidenced by the positive gross profit rate from 2004 through 2006. The loss was felt only in 2005 when operating loss showed a rate of negative 0.01 value. This means that the company has higher operating expenses for 2005 compared with 2006 and 2004. Further analysis revealed that 2005 has high selling and administrative expenses in addition to the decline in revues from 2004 to 2005. Over all 2005 operation was a losing year by the company. When the three year ratios above are analyzed in relation to the trends established earlier in the behavior of the revenues and net income, it may be observed that there was big improvement in the return on equity (Meigs and Meigs, 1995) of the company from 2004 to 2006 although there was a deterioration in the return on assets from 0% in 2004 to -1% in 2006. This means that changes made were beneficial to the stockholder and that having too many assets are not necessarily better for the company if it will result to a better return to equity.

Literature research Essay Example | Topics and Well Written Essays - 2500 words

Literature research - Essay Example Case studies have also been analyzed that were related to the operational characteristics of Wal-Mart and its competitors. A descriptive approach has been adapted since the respective research involved the analysis of the existing operational characteristics of the retailing companies. 3. Analysis 3.1 Assumptions Kmart and Sears were competitors of Wal-Mart; however they merged into a single retailing organization in 2005- Sears Holding Inc. This report refers to the individual names of both the organizations whenever incidents have been quoted from the year before the merger. Wal-Mart is a multinational company with head offices in US, therefore only US markets and competitors have been discussed in the report. 3.2 Analysis of Operational Characteristics of Wal-Mart 3.2.1 Company Portfolio Wal-Mart is the largest retailer of the world. Sam Walton, the man behind the retailing stores chain, began its operations in 1962. The first store opened in Arkansas, which marked the start of th e rapid expansion of the respective business. Sam Walton became known as a clever businessman in a very short span of time due to the success of his retailing stores. After conquering the US market, the owner decided to expand his business globally. According to a report issued by Wal-Mart in 2010 (Wal-Mart Stores); Wal-Mart operates around 4,000 stores around the world in 15 countries, namely China, India, United Kingdom, Japan etc. Kotabe stated that Wal-Mart is responsible for operating five divisions in US; Wal-Mart Stores, Wal-Mart Supercenters, Sam's Club, McLane's Company and Wal-Mart International. All of these different divisions amount to 4,300 establishments in US. The company recorded up to $405 billion as their annual sales last year, whereas target recorded up to $65 billion in 2009 (Target Corporation) as seen in figure 1 in the Exhibits section. The biggest competitors of Wal-Mart are Target and Kmart. 3.2.2 Operational Characteristics Operation management can be def ined as the overseeing, management and formulation of business operations in such a manner that the quality of the service and products is maintained. The company has been able to attain competitive advantage in the market due to their low prices, coupled with quality. They believe that their customers should be able to have a share in their profits; that share is made available to them in the form of low costs. Wal-Mart is able to maintain low cost operational activities in their stores due to their efficient supply chain management, vendor relations and integration of information management processes. These aspects shall be discussed in detail in the following sections. The core expectations of a customer that need to be met by a retailer are: High quality Broad scope Low prices Good customer service Convenience (Cowgill) The percentage of expectations met by different retailers is shown in Figure 2 in the Exhibits section. 3.2.3 Channels of Distribution Wal-Mart owns up to 3,300 company trucks that facilitate the supply from the warehouses to the retail stores. Competitors do not maintain such an extensive distribution network of their own due to which their costs are much higher than Wal-Mart’

Financial Trends Paper Essay Example | Topics and Well Written Essays - 1000 words

Financial Trends Paper - Essay Example The trend was a fall before the rise. The same could be observed in the behavior of net income of the company for the same three-year period, that there was a fall and an improvement after the fall. Net profit margin measures the company’s profitability performance (Bernstein, 1993) and is computed by dividing net income over the total revenues. In case of general motors a consistent 0.01 net profit margins were observed for the three year period. This indicates a rather lack of improvement in the company’s performance for the past three years despite the seeming increase in revenues from total sales for 2005 of US$192.6 billion to US $207.3 billion for 2006. This means the cost of the company was very high for the company which needs a deeper analysis as shown below: It would appear the company was still having some mark-ups from revenues, hence it may deduced that it is selling at above is production cost as evidenced by the positive gross profit rate from 2004 through 2006. The loss was felt only in 2005 when operating loss showed a rate of negative 0.01 value. This means that the company has higher operating expenses for 2005 compared with 2006 and 2004. Further analysis revealed that 2005 has high selling and administrative expenses in addition to the decline in revues from 2004 to 2005. Over all 2005 operation was a losing year by the company. When the three year ratios above are analyzed in relation to the trends established earlier in the behavior of the revenues and net income, it may be observed that there was big improvement in the return on equity (Meigs and Meigs, 1995) of the company from 2004 to 2006 although there was a deterioration in the return on assets from 0% in 2004 to -1% in 2006. This means that changes made were beneficial to the stockholder and that having too many assets are not necessarily better for the company if it will result to a better return to equity.

Stereotype, whether positive or negative, are harmful Essay Example for Free

Stereotype, whether positive or negative, are harmful Essay In todays world, many people has different stereotype about somebody. There are positive and negative, but both of them are harmful to people. People always stereotype about other people who they dont fully know them. In Archbishop Riordan High School, most of the students think Chinese students are very good at math. In fact, some of the Chinese students are very bad at math. This maybe harmful to those Chinese students who did badly at math, because it makes them think they are different to a normal Chinese student. It shows not only negative stereotype will be harmful to people but also positive stereotype will cause harmful to people. Some writer make positive and negative on their essay. In I Want a Wife, Judy Brady is a female who stands on a male view about getting a wife. She discuss about what kinds of wife a male would want to get. She mentions I want a wife who will take care of my physical needs, I want a wife who will take care of the details of my social life, and I want a wife who is sensitive to my sexual needs. (P. 37) She thinks male usually make both positive and negative stereotype about female. In this essay, male think a female has to care everything about his husband, take care of the children, and stay home cleaning. In fact, females are getting more independents today. They want to get money by themselves and dont want to stay home take care of everything. Even though it is positive stereotype about a female who can take care of everything that happens at home, but it is still making negative stereotype about a female cant work other than staying home. This will cause harmful to a female who is going to marry a person that stereotype female like the writer did. Another writer that writes essay about stereotype is Brent staples. He writes about his experiences of racism or stereotype in Black Men and Public Space. He mentions At dark, shadowy intersection, I could cross in front of a car stopped at a traffic light and elicit the thunk, thunk, thunk, thunk of the driver-black, white, male, or female- hammering down the door locks. (P. 2) This is showing people stereotype about the writer. They think he may take their car or do something bad to them, so they lock the door locks. Another time is One day, rushing into the office of a magazine I was writing for with a deadline story in hand, I was mistaken for a burglar. The office manager called security and, with an ad hoc posse, pursued me through the labyrinthine halls, nearly to my editors door. (P. 3) The office manager has stereotype the writer as a burglar even though he is working at the office of a magazine. This might make the writer feel harmful, because people make negative stereotype about him as a bad person, like a burglar. There is a stereotype called cultural stereotype. Judith Ortiz Cofer writes an essay called The Myth of the Latin woman which is about cultural stereotype. This essay is about a Latin girl facing different culture people. She remembers what happens to her at her first dance. I remember the boy who took me to my first formal dance leaning over to plant a sloppy, over-eager kiss painfully on my mouth; when I didnt respond with sufficient passion, he remarked resentfully: I thought you Latin girls were supposed to mature early, (P. 106) The boy mentions about Latin girls were suppose to mature early, which shows this boy is making a positive cultural stereotyping about the writer. In fact, the writer didnt grow into womanhood yet and this might cause harm to the writers heart. I Want a Wife, Black Men and Public Space and The Myth of the Latin Woman had proved example of both positive and negative stereotype. Some people think it is fine to make positive stereotype about other people. In fact, these three essays had proved that not only negative stereotype will cause harmful to people, but also positive stereotype will cause harmful to people. Hopefully, people will stop causing harmful to other people by stop stereotyping about other.

Influence of Money and Media on Elections

Influence of Money and Media on Elections During elections, electoral networks drive the â€Å"every vote counts† campaign, but the voter appeal is lost due to the high value placed in high-proficiency media and the conniving, slick interest groups that use propaganda to persuade voter turn-out. There lie many problems in the world of politics. Nasty campaigning and slamming ones opponent have become a commonplace in todays society. The root of these distinct problems doesnt stem directly from the candidates themselves, but rather the national committees for the Republicans and Democrats that represent them. The money which is spent by the massive institutions to their partys candidate in each election is overwhelming, but also impacts the public persona which is seen through the exorbitant and high-priced media campaigns that seduce public interest There are very specific rules that are governed rigidly regarding campaign financing. However the major national committees for the Republicans and Democrats have found ways around this system. The campaign financing rules are simple. Individual people are permitted to give $1000 per candidate per election, whereas interest groups are allowed to donate up to $5000 per candidate per election. In comparison to the hundreds of millions of dollars spent by both major parties, these are relatively small amounts of money. These national committees of the major parties use non-federal accounts to accumulate what is known as â€Å"soft money.† There are no limits on how much a party can spend at local levels for grass roots party building. The money in the non-federal regulated accounts is funneled to states, which are used to endorse or bash one of the candidates. Each major political party spends soft money in places where they have available seats in office and where they know they can retain them. This allows them to ensure more political influence in Congress. If a party feels they cannot steal a seat from the other party, the committee is less likely to spend soft money to keep up. The significance of this is that the candidate who spends the most money often wins. Though the large corporations and interest groups are the source of the influence, the political candidate is the face that the American people see to represent their party. This reality has caused voters to doubt whether their individual vote even counts. With each election, more Americans feel that the ultimate cause of who wins is determined by the amount of political wealth and media attention they have acquired. The solution to the problem is simple reform of the laws which govern campaign financing. While the answer may be simple to achieve, the solution is quite a different story. The major parties control the lawmaking body of the United States. Many of these congressmen owe their political position to what is known as soft money. This soft money comes from interest groups and major corporations; leaving the legislators in a very tough position. However if they were to reform the laws, the roles of these interest groups and the money of these corporations would be greatly diminished. It would provide a level playing field in all congressional districts around the nation. Eliminating soft money from politics would be to restore purity in a sense to the political process. Reforming the laws would ensure that political parties can not influence elections through money. It would also prevent interest groups and large corporations from controlling large aspects of todays government. For instance, the new law could set limits on how much money can be spent on television and radio advertisement. When this amount of money has been reached, the candidates could use no more political money for this type of advertisement. By the same token any amount of money could be spent on pamphlets and brochures. Educating voters on the issues and specific candidates stance on those issues is more alluring than oppressing and berating ones political opponent through media advertisement. This would allow the American people to decide based mainly on the issues presented, not through biased media influence. Campaign finance reform is a very hot topic. It seems that many people are jumping on the bandwagon hoping for some good press when a law is finally passed. With our most recent 2008 election, the candidates were undoubtedly fighting for votes in a close election, since the two of them set a record in soft money spent during an election. We need to fight to make politics about prevalent issues and leadership once again and take our country back from large corporations and interest groups that have assumed control through their large resources and persuading media influence.

Obstacles In Team Dynamics Essay -- Teamwork

Obstacles in Team Dynamics Abstract Students face obstacles on a daily basis. These may include personal, financial obstacles or obstacles at work. There are many ways to deal with them, and due to human nature, they are dealt with uniquely. Working within a team environment brings its own obstacles. This paper will discuss obstacles in team dynamics and how to overcome them. Obstacles in Team Dynamics By the time people reach adulthood, they have gone through many obstacles in their lives. Perhaps an individual has been passed over at work, had someone close to them die, lost a job, or just lost direction. Those are some of life's many obstacles. As part of a group, there are obstacles that have to be overcome in a team environment. What are they and how does an individual get past the issues that arise in team dynamics? The prevalence of obstacles inserted into a team dynamic increases the likelihood that a team will fail in its mission. What is Team Dynamics? First, we will answer the question, "What is team dynamics?" "A team is defined as a group of two or more individuals engaged in some joint action with a specific mission or goal. Team dynamics are defined as the motivating and driving forces that propel a team toward its goal or mission." (Six Sigma Team Dynamics, The Elusive Key to Project Success). There is usually much diversity in a group. We have different ethnic backgrounds, intelligence, goalsÂ…. Humans in general are non-trusting. Building up trust in a team is not easy. No matter how hard he works, grades could still be low due to poor performance of another team member. Taking individual responsibility for everyone's grades is not an option. I have heard there is no "I" in t... ...g (1997). Learning to Work as a Team Player. Retrieved March 26, 2007, from http://www.rec.org/REC/Programs/EMTC/Insight/vol22/technique.html. Bayt.com. Tips to Succeeding as a Team Player. Retrieved March 21, 2007, from http://jobs14bayt.com/job/career-article-762.adp. Brown, Tom (1992). Why Teams Go Bust. Industry Week. Cleveland. 241 (5) 20. Retrieved March 28, 2007, from ProQuest database. Dearlove, Des (2002). The Secret of Teamwork; [Final 1 Edition]. The Times. London (UK). Aug 8, 2002, pg.7. Retrieved March 27, 2007, from ProQuest database. Ehlen, Dave (1994). Supporting High Performance Teams. Manage. Dayton. Nov 1994 46 (2) 32. Retrieved 18 March 2007, from ProQuest database. Six Sigma Team Dynamics, The Elusive Key to Project Success. Retrieved March 27, 2007, from http://media.wiley.com/product_data/excerpt/71/04712227/0471222771.pdf

War and Propaganda: A Look at How the Two Have Been Inseparable Though Time :: Essays Papers

War and Propaganda: A Look at How the Two Have Been Inseparable Though Time There have been many wars that the Unites States has been a part of. Some were fought on American soil, others fought abroad. But through it all, there has always been a need for the public’s support. And what better way to get that support than by putting information out there for the public. Now of course this is biased information that it put forth in front of the general public; just enough to get people caring and thinking about the war, but not enough to keep them fully educated on the subject. Once people start knowing too much and researching, it becomes something that they either feel has too much support, or they take stands that the government does not want. The different media that is out there is geared towards the general public knowing the truth. But I pose the question that â€Å"what is the truth?† especially back in the old days? Who, but those who put the information out, knew what was really going on when it came to wars and the enemies? This is why I thought it might be interesting to look at the way the citizens were swayed towards believing certain things during the war. Why was there such a scare about the Japanese being in the United States during WWII? The propaganda that was out at the time was highly against the Japanese, even the Japanese Americans, calling them the enemy. While it is sad to know that these sentiments are true, it is important to remember the past and to learn from it. History of Propaganda Propaganda has been a human activity as far back as reliable recorded evidence exists. The writings of Romans like Livy are considered masterpieces of pro-Roman statist propaganda. The term itself originates with the Roman Catholic Sacred Congregation for the Propagation of the Faith, the department of the pontifical administration charged with the spread of Catholicism and with the regulation of ecclesiastical affairs in non-Catholic countries (mission territory). The actual Latin stem propagand- conveys a sense of "that which ought to be spread". Propaganda techniques were first codified and applied in a scientific manner by journalist Walter Lippman and psychologist Edward Bernays (nephew of Sigmund Freud) early in the 20th century. During World War I, Lippman and Bernays were hired by the United States president Woodrow Wilson to sway popular opinion to enter the war on the side of Britain.

Character analysis of “The Hitch-Hiker” by Roald Dahl Essay

The hitch hiker’s appearance was described as a small ratty faced man with grey teeth, rat like eyes, slightly pointed ears, wearing a cloth hat, greyish coloured jacket with enormous pockets. In other words, he looked like a human rat. In my opinion I think that Roald Dahl describes the hitch hiker similarly to a rat so that it makes the reader assume that the hitch hiker is probably a looney-toon, murderer or some other sort of criminal. Once the reader assume that, it will make them predict that something bad or interesting will happen involving the narrator and hitch hiker. The hitch hiker’s appearance as a rat also predicts his personality. When normal human beings think of ratty type people, their stereotypical reaction will be that the person is selfish, backstabbing, dirty, smelly, disloyal, violent and probably a criminal. At the beginning of the story, the narrator asks the hitch hiker why the he was going to the horse races if he wasn’t going to bet, the hitch hiker acts as if he didn’t hear the question and doesn’t seem to like it. These actions predict that something is up, otherwise why wouldn’t he answer the question. In the story, the hitch hiker has very fast hands. He managed to roll up a cigarette in just 5 seconds. He also managed to knick off the narrators watch, wallet, shoelace, driving license, key ring with keys, coins, a letter, a diary, and an expensive sapphire and pearl ring, belonging to the narrators wife. The hitch hikers extremely talented hands make the readers assume that the hitch hiker’s job, that he has been hiding all along, had something to do with his hands, leading the reader to assume that he was probably a pick pocket. Yet again Roald Dahl makes the readers assume something and then surprises the reader; in this case the hitch hiker is actually a finger smith, apparently the top position in the pick pocket career. When the hitch hiker speaks, he has an accent, for example he says, ‘guv’nor’ ‘od’carrier’. This lets the readers know that he is probably not from London, and from the country side. The most noticeable thing about the hitch hiker’s speech is that he manages to criticize everything as if he looks down on every type of job out there. For example when the narrator guesses the hitch hikers job as a piano player, the hitch hiker responds saying, â€Å"My job, is a hundred times more difficult than a piano player, any twerp can learn how to do that.† When the narrator guesses that the hitch hiker is a card player, the hitch hiker responds saying, â€Å"Me! A rotten cardsharper? That’s a miserable racket if ever there was one.†The hitch hiker criticizing every job makes the reader think that he must be incredibly skilled and talented, and that his job is the most knowledgeable job out there. Yet again, Roald Dahl surprises the readers that the hitch hiker is in the criminal business even though all the clues add up to it. The relationship between the narrator and hitch hiker is very surprising and unpredictable. It turns out that they become friends in the end despite the fact that the hitch hiker is a criminal and the narrator is a successful writer. I think that Roald Dahl teaches a little lesson in this story that even the two most opposite type people can have something in common and become friends.

Global Crisis, Recession & Uneven Recovery

Global Crisis, Recession and Uneven Recovery by Y. V. Reddy Book Review by Nidhi Choudhari There is enough on this earth to meet the needs of all, but not the greed of all. Mahatma Gandhi Why I picked up Y. V. Reddy’s Book There have been a large number of books published on current global financial crisis therefore; selection of this particular book on the subject requires some reasoning. First, there are not many books written by central bankers on the topic.Central banks have been central in the management of the crisis and therefore, Dr Reddy’s book provides a central banker’s assessment of the crisis and its impact. Second, on personal level, I have worked in RBI between September 2006 and December 2011 and was witness to the measures taken by Reserve Bank before and during the crisis under the able leadership of Dr Y. V. Reddy, the Governor, Reserve Bank of India (2003-2008). Having worked under his visionary leadership, I opted to take his book, â€Å"Glo bal Crisis, Recession and Uneven Recovery† for review.Third, Dr Reddy led the course of financial pragmatism in times of relentless deregulation and ensured that Indian financial system does not fall into the blind race to bottom in regulation. Finally, having read Dr Reddy’s previous book on the topic viz. â€Å"India and the Global Financial Crisis: Managing Money and Finance†, I was very keen on reading its sequel viz. â€Å"Global Crisis, Recession and Uneven Recovery†. For all these reasons, I selected this book and am thankful to Madam Nidhi Sharma for approving this book for review.The reviewed book is a collection of 27 speeches (given in the form of 27 chapters in 5 parts), Dr Reddy delivered at different points of time during and after the crisis. These chapters give a deeper insight into the actions taken by the RBI to mitigate the impact of the crisis in India and how India remained largely unaffected due to adequate regulatory mechanisms. Dr R eddy has also been a member of the Commission of Experts of The President of the UN General Assembly on Reforms of The International Monetary and Financial System popularly known as Stiglitz Commission after its chairman Joseph Stiglitz.He has given several references about the recommendations of this UN Commission in the book. The 19th Chapter in the book is about the UN Commission recommendations about global crisis. Hence, the reader of the book gets an understanding of the global thinking on the crisis and its after effects. What’s there in the Book Economists have compared the current global financial crisis to that of the Great Recession of 1930s. The current crisis has in fact, affected all countries across the world in different degrees and that way, it was truly a global recession.Today, the crisis is over however the recovery has started at different paces in different places. Dr Reddy is of the view that the recovery from the global crisis is going to be prolonged and uneven. The book â€Å"Global Crisis, Recession and Uneven Recovery† provides an experienced policymaker’s understanding of the genesis, progression and impact of the financial crisis, and of the lessons it offered. It is written at a time when Indian economy is facing several challenges in terms of slowdown in growth rate, inflation, ballooning fiscal and current account deficit etc.The book contains Dr Reddy’s perspective and analysis of the crisis, recession and recovery in a simple, lucid and non-technical manner which appeals the reader. There are five sections in the book containing 27 chapters in all. The five sections relate to the global financial crisis and its aftermath, financial sector: retrospect and prospects, public policy: challenges and responses, global financial architecture: the debates and India: performance and prospects respectively. The first section of the book gives a lucid account of the financial crisis and its consequences in si x chapters.In the first chapter, Dr Reddy talks about the role played by central banks before, during and after the crisis. He writes that the accountability in regard to management of the crisis of the crisis will have to be shared between the central bank, the Ministry of Finance and, to some extent, the government as a whole. The author writes about the consequences of the crisis viz. rebalancing of power between the regulator and the regulated, shift in balance of in favour of Asia, rise of G-20 on the global platform and a cautious approach towards self-correcting efficiency of markets etc.Explanations with regard to the causes of the global financial crisis and an overview of the prolonged extensive excesses that acted synchronically to cause the global crisis are discussed in detail. The second section of the book focuses on the future of the financial sector with some cautious remarks about uncertain recovery and prospects for the futures. The author highlights the role of f inancial regulation in developing countries. Dr Reddy writes that â€Å"the causes and crossborder transmission of the crisis may differ significantly between the advanced as well as between the developing economies. There is a detailed chapter on countercyclical policies adopted by the RBI in the financial sector and also on the proposals for financial sector regulatory reforms from the perspective of developing countries. He discusses the future of globalisation of finance and the global regulation of the financial sector. The last chapter of this section provides a broad framework for global financial regulation. The third section deals with the public policy challenges and responses that emerged during the current global crisis.He has discussed the feasibility of Tobin Tax and Financial Sector Taxation in light of current crisis. Dr Reddy has also thrown light on the developmental dimension of the financial sector, fiscal implications of the global crisis and macroeconomic fram eworks that are emerging for ensuring overall global financial stability. The forth section raises a very important concern of modern times i. e. reform of global financial architecture comprising of the World Bank, the IMF and the WTO. In this section, Dr Reddy has discussed the recommendations of the UN Commission on the global crisis.He has also analysed the G-20 framework and its future prospects. Finally the book focuses on India's performance and prospects; India's experience in regulating the financial sector; and the need for reform in India's financial sector. The author also compares Indian situation with that of Asia and the global economy in terms of resilience and recovery after the crisis. The last chapter in concluding section draws attention to the exit strategies being considered at the global as well as national level by the authorities to revert back to normality.Take Away from the Book As the book is entitled â€Å"Global Crisis, Recession and Uneven Recoveryâ⠂¬ , the biggest take away after reading of the book would be a clear and better understanding of these three terms viz. (1) Global Crisis, (2) Recession and (3) Uneven Recovery. I personally would like to share my understanding of these three aspects in greater detail with the help of excerpts from the book in the following points: Global Crisis: Reasons, Consequences and Lessons Learnt Several reasons have been cited for the recent crisis viz. ailure of state, market, governance, intellect and morality. Dr Reddy writes, â€Å"The current global crisis originated in multiple causes that reinforced each other. Extensive excesses on several fronts, which occurred in a synchronised fashion, precipitated the crisis. These excesses were observed in liquidity, macroeconomic imbalances, focus on inflation, inequalities, financialisation, leverage, risk-taking, deregulation, financial innovation, networking, greed, globalisation and concentration. 1 While discussing the moral aspect of g lobal crisis, Dr Reddy writes, â€Å"†¦ the large sections of society favoured individualism, narrowly emphasising value for money as consumers and returns on money as investors over other aspects of social behaviour, such as being good citizen or extending corporate loyalty to the institution. †2 Dr Reddy discusses the race to bottom in regulation of financial sector as one of the most crucial reason for the global financial crisis.He writes, â€Å"†¦the excesses in financial sector occurred under a benign public policy that believed the costs of regulation to be greater than its benefits†¦ Even the existing regulation was stymied by excessive innovations in finance that aimed to avoid the prescribed regulatory capital, and injected complexity to undermine the rules of transparency prescribed by regulators. †3 As far as consequences of the crisis are concerned, Dr Reddy is of the view that the current crisis will result in rebalancing of ideological, in stitutional and operational functioning of states and 1 2Page 46, Chapter 3 Page 43, Chapter 2 3 Page 59, Chapter 4 markets. He writes, â€Å"â€Å"In recent years, there has been an almost irrefutable presumption in favour of markets and this may be replaced with a refutable presumption in favour of the markets. †4 As a result of the crisis, the irrefutable support for unfettered markets stands discredited and so also the belief that the growth of the financial sector leads to economic development. Also, the crisis has added to the objectives of central banks an additional responsibility i. e. inancial stability. The RBI has also taken it to its objectives alongwith growth and price stability. The author calls for redefining the core banking and recommends treatment of commercial banking as a public utility. He writes, â€Å"†¦universal banking will be de-emphasised and narrow banking, in the sense of banks concentrating on core commercial banking or deposits and lend ing will be emphasised†¦ In brief, commercial banking is likely to be closer to a public utility than before, and hence subject to regulations akin to public utilities. 5 He further stresses, â€Å"It should be recognised that there will be no banks if there are no depositors. †6 As regards lessons from the crisis, Dr Reddy suggests that â€Å"†¦improving transparency and regulatory oversight of hedge funds, credit rating agencies and over-the-counter (OTC) derivatives should become a priority in the light of the experience from the crisis. †7 Interestingly, the author suggests in the light of observations of the Warwick Commission Report that the scope for and desirability of an ‘unlevelled’ playing field as an instrument of financial sector regulation ought to be explored. As a thinker and an oracle who sees the future of financial sector with great precision, he writes, â€Å"†¦the crisis is global; actions are national; benefits could b e selective or universal; but burdens in the future may have to be largely borne by the masses who bear no responsibility for the crisis, and those who did not benefit materially from the events that led the crisis. †9 Recession In Chapter 6, the author discusses the Great Recession of 2009 in detail and thereafter as per the demand of the subject.He clarifies the concepts of depression, recession and slowdown. A slowdown is a clear fall in the growth of an economy. It is usually a short-term phenomenon lasting say a quarter or a year. The author defines slowdown as a drop in the growth rate by one percentage point. To him, recession refers to a sustained decline in the overall economic activity for a period of more than one year. Depression lasts longer than recession and refers to a longer and larger decline in business activity, mainly reflected in huge drop in output and unemployment. 4 5Page 28, Chapter 1 Page 78, Chapter 5 6 Page 217, Chapter 14 7 Page 172, Chapter 12 8 Page 157, Chapter 10 9 Page 63, Chapter 4 Uneven Recovery If the Great Recession was uneven, so is the recovery. 10 Dr Reddy discusses several responses to the crisis at different points in several chapters. He writes in Chapter 4, â€Å"Initially, the response of monetary authorities, followed by fiscal measures, was confined to the US, UK, Switzerland, other European countries, and Japan, but it was soon realised that it was necessary to involve other countries as well in globally coordinated actions. The author has discussed five possible patterns that could be followed by the countries in their course of recovery. The highly resilient economies may observe rapid recovery from the crisis while less resilient economies would require a longer time to adjust to the new realities and ensure real recovery. Some economies may suffer from double dip recession before complete recovery while some other countries may prefer taking structural measures over a prolonged period thereby opting for a slow but positive recovery after recession.Some countries may register a low level of economic activity for a prolonged period and therefore suffer from recession for a much longer period than the rest of the world. Critique of the Book I consider myself too small to write a critique of the book written by Y. V. Reddy; however, as a reader of global crisis literature I have observed a few points which I will share with the readers of this book review.This book being written by a Central Banker is largely concerned with central bank’s role in dealing with such crisis and redefining of the role of central banks in the wake of need for financial stability. In this pursuit, the role of government in dealing with such crisis has been ignored to some extent. Similarly, the book was published in the year 2011 when a number of countries in Europe were facing sovereign debt crisis however, only a passing reference is made to such an important global event which has pushed many countries in double dip recession.Apart from this, the book is worth reading by all economics lovers and also all policy makers as it gives a deeper insight into the global crisis, recession and recovery. To sum up, I would prefer to quote Sir Howard Davies, Director London School of Economics who applauds the book in the following words, â€Å"Dr Reddy’s (book) fills an important gap†¦ He has lived at the heart of financial system and understands its strengths and weaknesses†¦ His analysis of the problems of the global financial architecture is particularly acute. † 10 Page 93, Chapter 6

Marketing principles for organizations

1. Marketing PhilosophyThe adoption of marketing is nearly as old as humanity itself.   Whenever there is a consumer demanding a product or service and a supplier willing to supply such good, marketing is adopted.   The marketing philosophy essentially entails the strategic organizational aim of determining needs and wants of selected markets and providing goods and services that satisfy such wants in a more efficient and effective way than competitors.   In the last decade several organizations started following such principle in order to endure in the market.For instance, McDonald’s Corporation applies a strong marketing orientation.   They are constantly keen on what the customer wants and change their products and services accordingly.   For example, McDonald’s adopted the philosophy of ‘QSC & V’ to attract and retain clients.   It stands for quality, service, cleanliness and value.   They guarantee that clients enter a spotless clean rest aurant and are served by friendly personnel.   Indeed employees are carefully thought the art of servicing clients in all regions across the world.Recently the aforementioned marketing concept has evolved to consider also the need of society.   The societal marketing philosophy, as it is commonly known, comprises that apart from determining the needs and wants of clientele in target markets and delivering goods and services that better than competitors, these goods and services are also provided in a way that sustain the society’s well-being.This is a challenging principle as one can note.   However, some meticulous organizations are already following it.   For example, when the tampered cyanide-laced capsules of Tylenol were marketed by Johnson & Johnson and ended up killing a number of persons, the company immediately collected back all the defective goods, even though the corporation supposed that the pills had been altered only in a few retail shops.   Although the collection expenses amounted to $240 million, the company managed to keep customers’ confidence and loyalty on the products offered, leading such good to remain a leading pain reliever in its market.1.1   Need for market researchAs one can note, to successfully adopt an effective marketing orientation, it is important that managers are fully aware of the customers needs and wants.   To further compound the issue, today’s markets are extremely dynamic and susceptible to change.   For example, car manufacturers are extremely keen on customer tastes in order to produce vehicles in line with such wants.   Therefore management is required to be constantly on the alert of what the client is demanding.   The effectiveness of marketing intelligence systems to obtain such information is weak. The need thus arose of obtaining information directly from the market through marketing research.The marketing research process consists of the following four steps: · Defi ning the problem and research objectives – market management and researchers define thoroughly the problem at hand and the research objectives that can aid in solving such issue. · Developing the research plan – the information needed is determined at this stage.   Researchers will then seek the secondary data already available and how the primary data can be obtained.  Ã‚   Primary market data can be achieved through a variety of marketing research mediums available, such as experimental research, observational research and more. · Implementing the research plan – once the methods of collecting information are set, the collection of such information commences in this stage together with the processing and analyzing of such information gathered. · Interpreting and Reporting the findings – the last but not least step is the interpretation of the date collected and presented jointly with valid conclusions.Marketing research is a very expensive bus iness operation, which sometimes may amount to millions of dollars.   However, the information derived is very valuable to the organization and can aid management in good decisions to be a market leader.   A typical example that comes to mind is the Kentucky Fried Chicken (KFC) venture in the Japanese market.Such market seems impenetrable by many American and European organizations.   The non-tariff barriers, the iron grip of the keiretsu kigyi (banking groups), and the committed Japanese workforce make it very complex for an outside firm to infiltrate their market.   KFC, yet, was capable to enter this market and is actually performing better than the United States Market.   As a matter of fact, in the 90s the 1,470 Asian outlets sales averaged 60% more than the United States average.Through vigilant marketing research the KFC management, comprehended that in large Asian cities there is an increasing absorption of young middle-class workforce with growing income who are e ager to pay further for American-style restaurants.   This exposed the viability of the project to KFC managers.   Market research also brought to KFC attention that the number of Asian women in the labour force is increasing considerably, who has a smaller amount of time for food preparation at home and consequently the need for fast-food restaurants in Asia is increasing.   With this information KFC management instantaneously recognised the strategic window of opportunity that is available and took appropriate action to operate fruitfully in that market.1.2   Marketing Mix ElementsThe marketing mix concept originated from Neil. H. Borden who suggests the utilization of the four main controllable variables of management to reach the marketing orientation approach.   The marketing mix elements are the following: · Product – there are three levels of products, which the organization should classify their products in, because customer attitude and response would be different under each category.   These are augmented, actual and core products.   In marketing, the product quality and features are not the only elements that form a good product.   Today’s fierce competition demands that managers also focus on the product design apart from the ones previously mentioned.   Nike, for example, employs 60 designers and issue 500 different footwear designs each year.   Attention should also be directed towards branding, product packaging and labeling.  Ã‚   These are important features to attain market leadership.Every product or service marketed passes through a life, commonly known as product life cycle.   These are product development stage, introduction, growth, maturity and decline.   The other marketing mix elements described below should be in line with the stage the product is in to ensure a proper market orientation. ·   Price – the price decision is also an important one.   Management can choose from three main categories, being cost based pricing methods, market pricing methods and competition based pricing methods.   The selection of the optimal price depends on internal and external variables.   Internal factors affecting pricing decisions are:   marketing objectives, marketing-mix strategies, costs and organizational considerations.   The external factors are:   market features and demand, competitors’ costs, prices and offers and other external factors like economic conditions. · Distribution – the distribution channels utilized should be effective in order to ensure that the product is delivered more effectively than competitors.   There are different number of distribution channels used, like direct-marketing channel in which no intermediary levels are adopted, vertical marketing system and horizontal marketing system.   Under the latter two intermediaries are used. · Promotion – the promotion mix is a very expensive but effective marketin g mix element.   It can for instance sustain a product brand.   Promotion is also important to inform clients about the product or services offered especially at the introductory stage of a product/service.   The mass-promotion tools available are advertising, sales promotion and public relations.   These should be designed and implemented carefully to maximize their effectiveness.   Likewise it is important that personal selling maintain the messages adopted in the promotion mix through the sales force behavior with clients.1.3   Final Thought – Benefits of MarketingEven though marketing seems elaborate it is very fruitful for a firm.   By understanding the customer we can reach the clients and sell our goods.   Client retention and market leadership can also be attained with the aid of marketing.   Failure to apply marketing to understand the client can be detrimental.   .   For instance, Disney made the fatal mistake of not separating European custome rs with American ones in the Euro Disney project.They originally designed a park similar to the American one, incorrectly neglecting the cultural differences that exist.   For example, they adopted a policy of serving no alcohol in the park.   This was extremely unpleasant to such culture because in France wine is habitual for lunch and dinner.   Thus the organization suffered $921 million losses in the first financial year, and had to rapidly change some aspects of the park in order to survive in the European market.References:Hartley R. (2000).   Management Mistakes & Successes.   Sixth Edition.   New York:   John Wiley & Sons Inc.Hume S (1990).   Advertising Age.   McDonald’s Fred Turner:   making all the right moves.Kotler P.; Armstrong G.; Saunders J.; Wong V. (1999).   Principles of Marketing.   Second Edition.   London:   Prentice Hall.

Cultures Research Paper Example | Topics and Well Written Essays - 500 words

Cultures - Research Paper Example This borrows from the fact that formalization mostly applies to utilitarian organizations, whereby organizations come up with hierarchies that have supervisors with greater authority who have to coordinate the activities of subordinates. Formalization also helps in the understanding of the organizational culture as it leads to the prescription of procedures, as well as rules, which specify the duties of each employee. Moreover, formalization serves to ensure that the low ranking employees comply with the set rules and guidelines in the organization. At times, formalization can go far to the extent that the organization sanctions the employees who do not follow the set rules. In some instances, employees who do not follow the formal structure of the organization may be summoned and asked to follow the set procedures and rules (Young, 2007). There are various organizational cultures, which organizations employ when prescribing the rules that should be followed. One of the organizational cultures includes the normative culture. In this culture, there is a consideration of the procedures and norms of the organization. Moreover, the regulations and rules of the organization are set in accordance to the guidelines that exist. The behavior of employees has to be ideal, and they have to follow strictly the policies that the organization has set. The other form of organizational culture includes the academy culture. Organizations using this form of culture tend to hire skilled persons, and duties are delegated in relation to the job experience and the education qualifications of the employees. Organizations that follow this form of culture ensure that they train their employees so as to improve employees’ job performance and achieve the organizations objectives. Another form of organizational culture includes the pragma tic culture where the organization emphasizes a lot on the external stakeholders, as well as the

Giant impact theory Assignment Example | Topics and Well Written Essays - 250 words

Giant impact theory - Assignment Example Grains of dust collided and formed bigger objects known as planetesimals. During collisions, many planetesimals break up during collision but the larger ones survive and become protoplanets and later planets. If these planetesimals had remained stationary, the solar system would be made of thousands of small objects such as planetesimals without any planets. Life would have been possible in small objects. Alternatively, planets would have been small. The third scenario is solar system would have formed. Larger planets have more internal heat to lose compared to smaller planets. In addition, there is proportionally smaller surface area to lose the heat from. The larger the planet, the bigger the less the surface are per unit volume. Small worlds or planets cool faster than the big world. When the planets completely cool off, they become geologically dead (Seeds, Michael and Backman 15). Planet earth is yet to cool of completely and this means it is geologically active. Activities taking place at the core of the earth are responsible for volcanism, movement of tectonic plates, cratering and others. Bigger plants are more geologically active. If rotation is faster, geologic activities

Phase 2 Discussion Board Assignment Example | Topics and Well Written Essays - 1750 words

Phase 2 Discussion Board - Assignment Example Those that deal with the maintenance of motor engines such as retail shops cannot be considered part of the automotive industry. Since the development and upgrade of motor engines started from as long as 1890s, significant development and changes in the past years. For instance, the production of motor engines for use has greatly increased since today, the world population has grown and there is the growing need by consumers to have vehicles. With the upgrade of vehicles, there have been developments that have been mainly concentrated on the safety side of the vehicles (Weygandt, Kieso & Kimmel, 2010).   They have been ranked stricter on follow-ups than ever before, ranging from weight to security and to resilience, when it comes to today’s vehicles. This has come with the cost of new materials that have brought out new and advanced techniques for the construction and designing of vehicles. Before there was the knowledge that plastic could make vehicles, the sole material us ed at the time was metal. With the introduction of plastics, there has been advancement in the technology used for making newer vehicles. With the new technologies, manufactures have been able to answer to rising demands for advancements. Plastics have the ability to make vehicles to appear wonderful and attracting. Again with the introduction of plastic in vehicles, it has been known that they use current technology to make enhance vehicles. Another new development has been the introduction of new spark plugs that have been noted to endure more miles than those currently present. With the introduction of the new spark plugs, there have been concerns on the usage and cost of the spark plugs. From the design, development, manufacture, marketing and selling of the plug, there are concerns about how to design a more reliable method of choosing between the Job Order Cost System and the ‘Process Costing System’ (Crosson & Needles, 2011).   Compare and contrast between the Job Order Cost System and the Process Costing System. The Job Order Cost System is a system that is used when products are made with the basis on specific customer orders. With this system, every product that is manufactured is considered as a job, thus costs are made depending on the number of jobs done. With the production of these products, another thing that is considered is the services. Services rendered are also considered as a job and count in the overall costs. The system is designed to take into account and track by job the costs which are incurred while producing each job (Warren, Reeve & Duchac, 2012).  This includes materials used, labor, and overhead that are present in the environment where the manufacture is taking place. When it comes to the process of ‘job order costing system’, ‘the record keeping’ and ‘cost assignment problems’ are complex in the system particularly when a company sells many different products and services compared to when it only has a single product or service. With the different products, the costs become different. Again, cost records must be maintained for each specific product or job. In order to track data for the jobs produced, there are certain documents that are used namely; 1. Job cost sheet: This is a document that is applied to track the total job cost summary detailing from the job number, job and client data and cost that involves materials,

Investigating of British Consumer Behavior for Red Bull Essay

Investigating of British Consumer Behavior for Red Bull - Essay Example Survey questionnaires would be administered to select (about 100) college students with prior permission of the college authorities, after informing them of the purpose of the research. Qualitative date would be collected through face-to-face interview with proper analytical questions that can bring out the actual need of the consumer. Data from the survey questionnaires would be analysed through bar charts and pie charts while primary data from the interviews would be interpreted along with the theories of consumer behavior. Project time scale has been presented in the research proposal. Investigating of British Consumer Behavior for Red Bull Introduction Beverages market in the UK has been of interest to the marketers because of the trend of engaging in health and energy drinks. The key driver of sales growth in the energy drinks market has been healthy diet choices and healthy alternatives of which energy drink is a part. According to Langlois (2005) energy drinks market including soy-based/yoghurt drinks, sports/energy drinks are preferred over soft drinks. Health products can attract premium pricing and premium pricing means higher profit margins. Stimulants are believed to have a bad taste but this is not the case with Ant Natural Stimulation, which raises energy levels, helps fight ageing and enhances sexual vigour. The British consumers have become health conscious and would prefer to consume energy drinks (Functional Ingredients, 2002). Red Bull too is an energy drink and its selling proposition is that increases stamina and mental concentration (Berg, 2005). Red Bull is a kind of energy tonic, which has the potentiality to strengthen physical power and concentration level up to the mark. They advertise for their product as a drink â€Å"for the morning after over-doing it† (Smit & Rogers, 2002). Red Bull containing sucrose and caffeine has the potential to boost the energy levels. With a very high level marketing strategy, this energy drink is available in 100 countries all the world. It also boasts of a successful ratio of selling among its targeted mass, the young people and the athletes. Skillful marketing campaign and excellent distribution with good attractive packaging, this energy drink has owned the market with a successful grade. The main targeted mass for the owner of this he alth business, Dietrich Mateschitz, is to get the commercial approval. This was tough to get as the drink contains three times more caffeine than any normal health drinks. The European mass was unfamiliar with such energy drinks and as a result almost 50% of the consumers labeled it as something acidic. However, with a proper distribution and marketing strategy with young icons this drink sustain in the market (web, 2004). This paper proposes to investigate British consumer behavior for Red Bull. This is considered important because there have been reports that Red Bull has been banned in France, classified as a medicine in Norway, and in Japan it was available only at the pharmacies (BBC News, 2001). Three people are believed to have died in Sweden following drinking the Red Bull. Deaths in Europe and America have also been linked to Red Bull without proof of course. It is still considered as a drink that ‘gives you wings’ and has become the epitome of cool for the dot .com revelers at clubs and pubs from Los Angeles to Singapore. Question and Justification of This Paper: The quality of the product is not important for the study here; how